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TEXTURE VIEWPORT
IT BATTLE

A breakdance battle remixed as toy culture.

Through art direction, each element turns dancers into collectible characters. Explore the dispenser in 3D, then scroll to discover all 40 figurines.

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Featured campaign 2026

IT BATTLE 2026

Art direction and 3D asset creation for a breakdance battle shaped by overconsumption and toy culture, with 40 custom figurines turning dancers into collectible characters.

I designed the 3D figurines, the dispenser, and the full social rollout, introducing each dancer like a collectible release.

Art direction Brand identity Campaign system 3D Blender Hunyuan Collectible concept
View live project
40 Custom Figurines

IT BATTLE Character Drop

Each slot is one dancer transformed into a collectible release, complete with country and identity tags inspired by toy packaging culture.

LED Scenography

Battle Screen Visual System

I produced the full set of LED screen assets used as the visual thread of the event: dancer face-offs with their toy character and flag, event title cards, competition tracking (for example semi-finals), and sponsor visuals.

IT BATTLE scenography panel This Is It
IT BATTLE scenography panel semi final
IT BATTLE scenography panel Isaki versus Hiro
IT BATTLE scenography panel HIYO versus CARLA TOP 8
IT BATTLE battle floor photo with Isaki and Hiro on screen
IT BATTLE battle floor photo with scenography screen from ChatGPT image

Thank-You Poster

IT BATTLE thank-you poster

Dancer Reveal

VS Story

IT BATTLE Instagram post featuring two figurines in a versus layout

Teaser